Local Motors co-creation model Case Study Example | Topics and Well Written Essays - 1500 words

Local Motors co-creation model - Case Study ExampleMoreover the design talent is simplified to identify but not all the designs are easy to develop and build them into new cars. On the other hand, the pro of this co-creation model is that it enables LM to distinguish up with a new way of thinking in the car industry, which is Design by the crowd, built by the customer. Furthermore, microfactories, which have been built some USA and where cars are manufactured, can be optimal places for the customers and LM to cooperate and coordinate. Built by the customer is Local Motors community-oriented marketing strategy. LM also wants to abet customers to bring their family and friends during the building of their car to not only give a customer-friendly and personal touch to the process but also to lessen the work dispatch of LM staffs. However, the disadvantage with this process is that many potential customers might not have the time or the enthusiasm about cars to spend weekends cooped up in a factory (Norton and Dann, 2011). This innovative strategy has attracted many new customers and car enthusiastic to follow and be part of the community. 2.How did the co-creation model unfold in behave?The central to Local Motors co-creation model in practice is attracting a robust set of both professional and amateur car designers who could design the cars that LM would build. In that direction, LM along with its contractors began work to build an online community in which designers can post their car designs or design concepts, as well as declare oneself and collaborate on others designs.